Jessica Macc

Developed the digital strategy for the repositioning of a key Coca-Cola energy drink across Europe. This included the transition from traditional to community marketing, leading the pan-European community management and training, content strategy and distribution across a challenging multi-country landscape.

· Research design & fieldwork assessing local mobile, online & social media environment · Created a digital strategy designed to reach our target audience of youth with diverse online experience, capacity and needs while ensuring cross platform integration. · Social platform development and training (Facebook, Youtube, Soundcloud, Twitter) · Seeding / media planning · Capacity building local team

Treatment research and writing Production - running, art department, driving, acting, casting. Directing - short film for Panasonic.

New Zealand leg.

Co-directed short film to promote the Winter Olympics for Panasonic.

Researched locations, props, look and feel Location scouted Prop sourcing On set art department assisting. http://www.thesweetshop.tv/us/melanie-bridge/star