Kaitlin Carr

Promoted from Associate Planner to Planner in March 2015 Promoted from Planning Assistant to Associate Planner in July 2014 • Build multi-million dollar upfront and scatter sales plans that meet the campaign goals of network clients • Execute budget cutbacks, cpm adjustments, audience deficiency packages and budget shifts per client requests • Assisted in the creation of network estimates and pricing for primetime content for the entire network year • Create estimates and pricing for various primetime and news program changes throughout the year • Update weekly ratings reports and client stewardship reports for account executives and senior management • Assist account executives in meeting client expectations while adhering to network procedure • Develop agency relationships by carrying out various time-sensitive requests, addressing questions and concerns, and resolving issues • Provided administrative support to EVP of Sales Planning while an assistant; answering phone calls, photocopying, distributing reports, arranging meetings, and assisting high profile talent at events such as the annual Upfront party

• Created, maintained and updated promotion and touring schedules for a roster of artists - including Lady Gaga, Eminem, MIA, OneRepublic and Timbaland – serving as liaison between talent and the record label • Coordinated and secured travel for talent - including flights, hotels and ground transportation • Assisted in the creation and implementation of promotional tour budgets • Assisted in the planning and coordinated the details of various promotional and label events • Provided support to high profile talent at events such as CD signings and concert meet & greets • Published tour dates on label and artist websites using AIS • Processed invoices related to artist marketing events and tours • Provided administrative support for the Director of Tour Marketing; booking travel, processing expenses, distributing reports, arranging meetings

• Created promotional CDs using iTunes, Discus, and Discribe v6 • Created ringtones using Audacity, for digital release on Orange • Uploaded albums for digital release onto the Orchard • Registered titles at BMI, ASCAP, CMRRA, Harry Fox Agency • Organized and maintained song title databases • Assisted in matching musical compositions to pitches from film, television and commercial producers

• Created a viewer demographics database for the site’s top 100 artists using YouTube Content Manager • Created marketing PowerPoint decks to present to prospective advertising clients • Ran campaign performance reports using FreeWheel – a video ads management service • Organized and updated advertising campaign information in SalesForce • Maintained and managed advertising inventory calendars