• Oversee all operations for the entire musical vertical & social media platforms • Create content, programming schedule, marketing strategy, and campaign rollout • Executed all Branded Content productions & deliverables • Handle all aspects from pre to post production to distribution • Scout new talent to bring on as content creators • Develop relationships with talent, labels, leading content creators, media outlets, vendors • Executed local market strategies aligned to overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary and productivity goals • Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans • Provided personalized, friendly and knowledgeable services to drive customer satisfaction, increase new account production and attain each monthly target • Maintained long-term customer relationships to grow client base • Developed and submitted strategy and initiative reports to highlight current actions and proposed changes to upper level departments • Created marketing plans by developing and implementing marketing campaigns consisting of a variety of advertisements, word-of-mouth referrals and multiple techniques to boost visibility among targeted businesses • Coordinated merchandising, promoted new products and increased brand awareness • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
Summary
Producer, Director, and Casting Director with more than 11 years experience. Massive reach of resources and talent. Expert in film, tv, & digital content.
Credits
1/17 – 7/19
Producer
Staff Position — All Def Media Details
1/17 – 7/19
1/17 – 7/19
Director
Staff Position — All Def Media Details
1/17 – 7/19
• Oversee all operations for the entire musical vertical & social media platforms • Create content, programming schedule, marketing strategy, and campaign rollout • Executed all Branded Content productions & deliverables • Handle all aspects from pre to post production to distribution • Scout new talent to bring on as content creators • Develop relationships with talent, labels, leading content creators, media outlets, vendors • Executed local market strategies aligned to overall strategic and marketing plans, creating tactical initiatives to meet operational, budgetary and productivity goals • Strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans • Provided personalized, friendly and knowledgeable services to drive customer satisfaction, increase new account production and attain each monthly target • Maintained long-term customer relationships to grow client base • Developed and submitted strategy and initiative reports to highlight current actions and proposed changes to upper level departments • Created marketing plans by developing and implementing marketing campaigns consisting of a variety of advertisements, word-of-mouth referrals and multiple techniques to boost visibility among targeted businesses • Coordinated merchandising, promoted new products and increased brand awareness • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives
1/17 – 7/19
Producer – FOLLOW
All Def Digital — TV — All Def Media Details
1/17 – 7/19
Handled all aspects from pre to post production
1/17 – 7/19
Director – Walls
All Def Digital — Digital Details
1/17 – 7/19
Directed live performance with band which was then aired as an episode
10/15 – 7/19
Producer – Arts & Raps
All Def Digital — Digital — All Def Media Details
10/15 – 7/19
Wrote, produced, directed, booked talent, and casted the production. Handled every single aspect and element from pre to post production. Constructed entire epsiode down to music and graphics, provided time stamped editing layout & notes for post production department.
10/15 – 7/19
Director – Arts & Raps
All Def Digital — Digital — All Def Media Details
10/15 – 7/19
Wrote, produced, directed, booked talent, and casted the production. Handled every single aspect and element from pre to post production. Constructed entire epsiode down to music and graphics, provided time stamped editing layout & notes for post production department.
7/18 – 7/18
Consultant – Pardison Fontaine & Cardi B - Backin It Up
Music Video Details
7/18 – 7/18
Brought in funding & brand sponsorships and handled client relations. Ideated & strategized marketing rollout and campaign.
5/18 – 5/18
Second Assistant Director (Rae Sremmurd- "Guatemala" Video) – Rae Sremmurd - Guatemala by Rae Sremmurd
Music Video
5/18 – 5/18
Media
Recos
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