Summary

Experienced Marketing & Promotions Segment/Story/Field/Line Producer, Casting Dir., and Ad Agency Broadcast Pro from Cleveland, Boston and South Florida areas. Extra specialties in styling & locations. Creative, connected, organized and detail-oriented.

Credits

10/22 – Current

Producer (Video Script Writer)

Staff Position — Alcyon Tech Svcs. at NASA's Glenn Research Center Details
10/22 – Current

• Research, write and produce professional-quality scripted video and multimedia projects for NASA facilities, services and events among over 3,000 on-site contractors and civil servants. • Current video projects: Wind Tunnel Characterization Working Group, Mars Shape Memory Alloy Spring Tires, Zero Gravity Research Facility, Visitor’s Center Welcome & Security, Small Business Innovation Research, Central Process Systems Utilities for Research • Coordinate and produce on-location and remote video shoots (i.e. location scout, conduct interviews with on-camera experts, coach talent in studio, etc.) • Write, research, and produce professional-quality scripted video and multimedia projects for a variety of platforms (digital video files, interactive multimedia, web-based, etc.). • Assist customers in analyzing communications needs. • Provide high-level project management of live and recorded productions involving multiple NASA Centers as well as outside Agencies. • Assign and coordinate various tasks (i.e., video shoots, video editing, animation/ graphics, studio set-up design, voice-over recording, etc.) within the Imaging Technology Center and with outside vendors. • Manage and oversee video production-related tasks across different areas within Media Services. • Develop and coordinate customer agreements, timelines, budgets, and production schedules. • Collaborate with interdisciplinary teams, including creative professionals, technical and non-technical experts, and management to ensure integration of message and visuals into a cohesive approach. • Consult with colleagues, legal and technical experts, production, and export control teams to create digital media products that adhere to established editorial standards and clarity of message. • Collaborate with scientific and technical experts from Centers across the NASA agency in support of video projects. • Volunteer safety education co-director for department

3/20 – 6/22

General Manager, Sales & Marketing Director

Staff Position — Landmark Lawn & Garden Supply (Fahey Group LLC) Details
3/20 – 6/22

• Researched, wrote and created all signage, marketing campaigns and promotions (both tangible & digital) which increased sales, gained new customers and encouraged repeat customer visits. • Analyzed customer’s seasonal needs and at the POS level, effectively grew Constant Contact marketing newsletter email database to over 6,000 subscriptions by creating weekly email blasts and tracking coupon redemption in-store. • Increased a majority of net profit margins from 25% to 50% within 1 year. Was promoted 4 times in 2 years. • Creative directed new store website and updated e-commerce availability regularly using my own photos and detailed product descriptions, which prompted sales calles and significantly increased online bulk material orders. • Mastered and tailored IT for store efficiency by using intricate ECR Software program for cost vs. net margin pricing, POS registers, customer data entry, inventory, promotions campaigns and supplier purchase order/invoice processing.

4/19 – 3/20

Production Coordinator (MMA and Bare Knuckle Boxing Events) Every Fighter Has A Story

YouTube — Digital — Must Love MMA, Inc. Details
4/19 – 3/20

Assist executive producer/on-air reporter and combat sports influencer, Susan Cingari with producing her coverage and interviews before, during and after national bare knuckle boxing events in various states. Coordinate shoots and schedules as well as digital assets for post-production. Advertise for crew and arrange travel, accommodations, and transportation in US markets. Interview and recommend for hire key personnel including editors, hair/makeup artists, camera crew and photographers for shoots and post-production. Research and write pitch letters for print and digital newspapers in key boxing event markets.

9/19 – 12/19

Casting Assistant (2 films in Cleveland)

Staff Position — Angela Boehm Casting Details
9/19 – 12/19

• Wrote press releases and posted regularly on social media targeted Facebook groups to cast thousands of extras for 2 feature length films in production at the same time. Increased Angela’s proprietary talent database by 4,000 people. • Wrote and distributed press releases to Cleveland, Columbus, Marion and Mansfield, OH media and got Angela to appear on all local news TV channels, broadcast on close to 20 iHeart Media radio stations, and stories went viral in Scene magazine, cleveland.com and other digital and print publications. • Scouted and obtained over 200 classic cars and owners from 50’s - 60’s era for use in film background and created database for future projects. This was an especially hard task in the wintertime when most were in storage. • Street scouted, networked online and on phone to obtain hundreds of leads and cast specific ethnic groups of all ages to meet numbers requested by film directors. Booked daily extras and found stand-ins for main actors.

9/10 – 8/19

Creative Director, Marketing & Advertising

Staff Position — Holmes Cooling & Heating, Inc. Details
9/10 – 8/19

Identify, plan and facilitate all promotional marketing and advertising for #1 Angie's List rated company including website, digital marketing, supervising graphic design both online and in print. Develop creative for online ads, uniforms, truck wraps, correspondence and business cards. Gather real testimonials from satisfied customers for website. Work with vendors to proof and approve layouts before implementation. Efforts garnered 5 years winning Angie's List Super Service Award and achieved top listing in Google SEO under paid ads.

11/18 – 4/19

Casting Director T&T Group Marketing

Comfort extra strength - CBD supplement — Advertising — Vergence Naturals Details
11/18 – 4/19

Coordinated and casted long-form DRTV/infomercial for a hemp-based ingestible natural pain reliever shot on location and in studio. Found and monitored 15 real, volunteer testimonial sampling and developed their stories, casted and negotiated host contract, hand-selected studio audience and casted for CTA talent.

3/10 – 12/18

Wardrobe Stylist (Wardrobe & Set Stylist, Propmaster)

Staff Position — Dobro Enterprises Details
3/10 – 12/18

Work with local and catalog retailers to research, shop, & select wardrobe for male & female hosts and on-air talent. Conduct fittings prior to shoots, prep & dress at shoots for commercials, infomercials & TV shows. Usually also combine wardrobe styling jobs with set styling, props & product shots with the exception of food styling.

4/18 – 11/18

Production Coordinator Food Quest (Season 2)

A&E — TV — "Make This Place Your Home" and "Food Quest" Details
4/18 – 11/18

Managed creative and shoots for many USA based and internationally-known clients and all shoot details for sponsored show segments produced on-location from kick-off call through final approval of segments. Also field produced and casted some segments when required.

Orgs

  • WISE (Women In Sports & Entertainment)
  • Greater Cleveland Film Commission

Self ID

I identify with the following groups:

  • Ethnicity: White or Caucasian
  • Gender: Woman

Media

  • STYLIST REEL DOBRO

  • GrillDaddyPro Infomercial

Recos

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Education

Quickbooks Certified Pro Advisor

Core level online & desktop, Mac proficient

Miami University

Bachelor of Science/Mass Communications - Broadcast Production

Skills

  • Post Production
  • Producing
  • Reality
  • Television
  • Video Production
  • Directing
  • Broadcast
  • Commercials
  • Content Strategy
  • Creative Direction
  • Digital Media
  • Documentaries
  • Entertainment
  • Film Production
  • Integrated Marketing
  • Media Production
  • Music Videos
  • New Media
  • Radio
  • Social Media
  • Video
  • Casting
  • Pre-production
  • Reality TV
  • Screenwriting
  • Comedy
  • Feature Films
  • HD Video
  • Independent Film
  • Web Video
  • Locations
  • Broadcast Television
  • Copywriting
  • Public Relations
  • Digital Video
  • Videography
  • Camera Operating
  • Advertising
  • Online Marketing
  • Wardrobe styling
  • sponsor sales
  • Promotions Writer