Summary

I have extensive and proven success for major US and UK broadcasters- and have a unique combination of logistics and project management experience with creative and editorial skills.

Credits

10/18 – 2/23

Manager, Video Strategy

Staff Position — HSN Details
10/18 – 2/23

Managed full-time staff of 12 producers, editors, studio crew (+ additional freelancers). Editorial / production oversight of 4000+ pieces of video each year from concept through delivery with $750K annual budget • Increased and accelerated promo production despite headcount reduction through streamlining workflow, introducing departmental SOPs, and implementing Airtable for project tracking & time management. • Expanded distribution / reach / usage of promos to cross-channel cable and paid placement via social media / YouTube. • Grew viewership 70% by developing original programming for OTT platform. • Partnered with TikTok on Live Shopping Beta. Increased sales, followers, and views. • Drove increased content engagement by transitioning conventional Producer / AP team into ‘Multimedia Producer’ roles, allowing greater flexibility and speed in production for social media channels- and more authentic content truer to platform.

6/12 – 10/18

Executive Producer (EP)

Staff Position — HSN Details
6/12 – 10/18

Promoted into new role to devise content with entertainment integration, partnering with movie studios, record labels and charities. • Drove awareness for HSN brand and record CD sales for artists, including Lady Gaga, Tony Bennett, Lionel Richie by developing and producing live concert broadcasts for TV and social media, in-house and on location. • Developed TV events to cross-promote film releases from Disney, Universal and Paramount. Delivered on sales, engagement and cross-promotional goals, navigated partnerships, and maximized use of shared IP / content. • Conceived and produced content to increase fundraising for charities, including UNICEF, Habitat for Humanity and others, including $1M+ annually for St Jude Children’s Research Hospital. • Grew audiences through devising original entertainment programming, including interactive gameshow.

7/07 – 2/09

Executive Producer (EP)

Staff Position — WMFE (PBS) Details
7/07 – 2/09

Created slate of original local programming, reporting directly to station president. Hired and managed team of 10 producers, hosts, reporters, editors (+ additional freelancers). Oversaw all editorial and logistics for TV production. • Grew ratings with compelling content on tight budget- including station’s first series in HD & digital workflow. • Expanded audience reach through cross-platform strategy. Distributed video online, via podcasts, video on demand, and C-SPAN. Gained additional 100K+ organic views via YouTube. • Won Associated Press ‘Best Public Affairs’ award having secured resources for documentary production. • Developed multi-media production process, sharing content & journalists with radio newsroom. • Improved on-air image, updating station branding & establishing SOPs for on-air look adhering to PBS guidelines.

10/06 – 6/07

Producer Ivillage Live (Season 1)

NBC — NBC Universal Details
10/06 – 6/07

Producing content for national daytime talk show; planning, booking and scripting program segments and additional online material; working closely with integrated sponsors; briefing hosts, guests, celebrities

10/05 – 9/06

Producer The Daily Buzz

Emmis Communications Details
10/05 – 9/06

Line producing and writing for daily morning news magazine; briefing and directing hosts; commissioning and clearing graphics and handling breaking news, live shots

6/05 – 9/05

Producer Package Holiday Undercover

ITV — ITV Studios America Details
6/05 – 9/05

Developed and produced network travel/consumer investigation show; line-produced live program from booth- managed viewer interactivity through texts, e-mails

1/04 – 5/05

Producer Watchdog

BBC — BBC Details
1/04 – 5/05

Leading team of field producers from story finding to final edit and managed live studio production on the BBC’s top-rated consumer investigation series

6/02 – 12/03

Senior Producer RI:SE

Channel 4 — Princess Productions Details
6/02 – 12/03

Overseeing team producing two-hour breakfast show; managing producers; liaising with hosts; producing live program from control booth; writing and editing script; initially joined program as Field Producer writing and self-shooting reports, comedy sketches, promos and packages

Media

Recos

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