Jay Soderberg

* Put processes, practices and steps in place to recruit and retain talent for all major professional sports and college athletic podcasts * Develop programming schedule and create special podcasting events * Oversee implementation of audio branding with production elements * Oversee production, implementation and quality of promos, developing schedule for cross-promotional, marketing and contractual goals * Teach best practices to hosts in one on one and scaled environment

* Increased total listens to the BTR platform by 40% year over year via new user outreach and created promotional campaigns * Built invite only “Prime Program” from 100 hosts to over 2400 in 4 year period, negotiating contracts and business affairs with new users * Managed employees, assigning tasks, reviewing work and creating processes to automate new user interactions * Using listens data, helped sort podcasts for targeted advertising * Using listens data, helped coach podcasters on best practices * Co-wrote best practices document on creating podcasts for BTR users

* Created the ESPN podcasting network on ESPN.com/Podcenter including the top rated BS Report, the award winning Fantasy Focus, Football Today and more than 25 other podcasts * Responsible for programming re-edited podcasts for ESPNRadio.com webstream and ESPN Radio to air for affiliates * Developed on-air talent while assisting them with formatics and story generation * Assisted with booking guests for various podcasts * Created imaging and production show elements * Used Content Editor and Scribe to post podcasts to the web site and include key words for SEO * Created imaging for The Herd, Mike and Mike in the Morning, The Tony Kornheiser Show and other ESPN Radio network productions * Trained staff in board operations and the use of production tools such as: Adobe Audition, Cool Edit Pro, and Enco digital workstations