Elisabeth Swardstrom

- Responsible for establishing company's goals and driving strategy - Ensure departments meet individual goals - Oversee budgets and ensure resources are properly allocated - Provide creative direction and approval on submitted concepts - Supervised all phases of production and provided final approval on concepts, scripts, graphics and deliverables

- Primary contact for all aspects for original programming on channel 101 – from conceptualization to delivery - Wrote and executed contracts between DIRECTV, production companies and vendors - Established tracking system for all original programming and targeted demographics based on Nielsen ratings - Worked directly with Ad Sales to determine advertising opportunities - Managed pitch meetings and show submissions - Managed the delivery and scheduling of all original programming - Passions, SXSW, Country Concert Series and Project My World - Outlined and wrote show descriptions for marketing and TV menu - Network representative that maintained relationships with external vendors and clients

- Worked throughout development, production and post production of An Incredible Gift - Prepared, reviewed and analyzed cost-effective marketing strategies - Coordinated location scouting, contracts and scheduling - Responsible for promoting and scheduling screenings of film, forming an alliance with the Sparrow Foundation to promote the film and the organization’s cause

- Worked in all aspects of development, production and post-production of Iron Jawed Angels–HBO - Coordinated the hiring of crew and production staff - Encouraged positive relationships and maintained communication with entertainment executives, agencies and actors