Sierra Mirghanbari

Assisted owner/CEO in phone/conference calls, pick up/drop off for international artists, email correspondence, and any other tasks. Generated social media content used to increase in brand awareness and aided in social media marketing and online promotions. Created and designed written electronic press kits for clients. Hosted events by assisting in artist and guest hospitality and in door staff tasks: cash/ticket collection and entry and re-entry.

Designed and created original written and graphic social media content to collaborate with brand to improve following and interaction and to increase sales in retail products. Assisted in marketing plans and advertisements for new products and company announcements, including the opening of another retail location, a partnership with Urban Outfitters Inc., holiday sales., and promotions for customer rewards program. Co-created promotional strategy, marketing plan, and social media scheduling for an Instagram contest to win a $300 product giveaway. Community building; Engagement of online audiences. Knowledge of Metaphysics, esoteric healing practices, holistic medicine, and other alternative therapies. Methodological research and statistical data analysis of how to boost posts and gain social media reach and interaction

Initially hired as an Event Hostess/Promoter and carried out marketing methods and strategies to facilitate social media promotions and encourage customer and online audience interaction. Weekly online, in-person, mobile promotions using social media platforms while developing and managing clientele list. Experienced working with ticket vendors, ticket-selling, and price negotiation. Ticket selling and cash collection. Highest ranked ticket-seller in a group of 50 promoters within my first month of working while subsequently achieving each month’s top three performers in gross sales.

Carried out company policies and offered assistance and guidance to company staff in events and situations that produced positive employee relations and organizational development. // EVENT COORDINATION: Working and planning weekly events (4 nights consecutively at a time) in a fast paced high stress environment maintaining calm mindset. Event management in fast-paced work settings assisting lead event managers with any tasks, artist and guest hospitality, event advancing, talent buying, and event planning and marketing for music events. Assisted in producing first large scale event (3 stages, art installations, affiliate vendors, 3,000+ attendees, 20+ artists). // HR PRACTICES: Managed accounts and quality relationships between ticket vendors, event companies, venue staff, booking agencies, artist management firms, and musicians/DJs. Implemented performance management and development through employee quarterly reviews, organizational educational presentations, and team-building exercises. Recruiting and staffing in time sensitive situations (30+ employees in one month’s time). Reconstruction of training and onboarding processes with high employee retention. Supervised and managed 50+ employees. Interview and hiring processes; Scheduling. Employee relations & employee development; Conflict resolution. Company policy design and administration. Charity fundraiser events

Reviewed club/music events and music producers/artists and created written content published on company website and blog. Applied writing and research skills to pre-write ups and detailed reviews on club and festival events, music producers, music releases, and event production. Assisted in online promotions through social media platforms.