Spencer Welsh

• Oversee ideation, production and delivery of multimillion dollar sold video content buys for pharmaceutical clients, coordinating across sales, account management, ad operations, 3D / VR teams and external animation studios • Produce field shoots for condition-focused content featuring real people utilizing external and internal resources to maximize budget • Track and manage budget for sold video campaign costs ensuring projects are delivered on-time and under-budget • Develop and implement video production best practices for pharma clients and social video • Grow audience for Sharecare video on social; FB video views up 972% YoY (from 472K to 5.06MM) • Manage daily news video production, from story selection to delivery, using audience data to inform decision-making • Producer and editor of 2020 AVA Gold Award Winner in Healthcare-focused digital video for Fibroid Awareness Month

• Managed team of six producers, overseeing digital VOD production, licensing and distribution for O&O and social • Grew PEOPLE’s footprint on social; Instagram views up 130% YoY (from 325MM to 749MM) • Increased appetite for video on O&O; views up 24% YoY on O&O across all devices • Identified video-first stories and collaborate with digital news executives from pre-pro through publication • Ideated and produced new franchises and concepts to drive views and user engagement • Maintained licensing budget to keep us competitive while remaining lean • Coordinated sold franchise deals with Ad Ops, Sales, Editorial and Consumer Marketing teams • Worked with Product team to ensure video experience on-site is clean, engaging and a value-add for users

• Pitched, produced and edited social-first video for PEOPLE’s social media platforms • Scoured the Internet to discover and acquire fresh, exciting video content for our audience • Optimized content across the brand to ensure maximum share-ability and audience engagement • Worked alongside senior executives to create and implement social strategy

Assist in pre-production process. Help prepare talent prior to arrival to be camera-ready. Assist in the maintenance of the studio and preparation for talent's arrival

Operate 16 foot Kessler crane with mechanical head for studio productions; Operate Sony EX3 cameras; Operate 8 channel audio mixer; Mic talent; act as liaison between technical director and talent

•Edit crafting videos, TV shows and commercials using Adobe’s Premiere Pro CC • Build motion graphics for promotional content using Adobe After Effects CC • Maintain company video archive; upload premium video content to multiple e-commerce stores • Coordinate with content and editorial teams to ensure video content is on-brand and accurate

Video Editor and Videographer for WOOD Magazine, a national publication with over 500,000 subscribers; Authored DVDs using Adobe Encore; Designed DVD menus and titles using Adobe Photoshop and After Effects