Vanessa Beletic

▪ Oversaw production of 90+ pieces of high quality video per month, including fashion and beauty segments. ▪ Oversaw development and production from ideation to delivery of all style segments: celebrity interviews, fashion & beauty how to's, tips, style DIYs and look books, branded content. ▪ Launched/show run a weekly Style talk show.

Produce high-quality lifestyle video in the areas of fashion, beauty, fitness, home, family and entertainment for POPSUGAR's brand clients. Manage projects from pre-to-post including: development, liaising with all departments, the brand, agency and talent, casting, scripting, staffing a crew, field producing, directing.

Hired by CAA and Smuggler Productions to conceive and write the "Bingathon" – Hulu’s highest ever rated live event. Gold Winner, One Show Entertainment Awards 2010. Advertising Age’s Top 5 best branded entertainment deals of 2009. • Wrote creative content from prep through live event broadcast, including briefs, show script, social media messaging.

Brought on as Editorial Director to help build the groundwork and content for Scholastic’s new media business targeted towards tweens. • Worked alongside Creative Director in creating new brand to take Scholastic’s image in a more modern and fresh direction.

Took Publicis Groupe, Smuggler Productions, and Droga5’s concept of a young-adult shopping channel from idea to brand. As Editorial Director, I was one of 3 core people that took the concept and turned it into a fully functioning television studio that grew to a staff of 115.