Innovative Producer and Creative bringing comprehensive background in digital media and the women's lifestyle industry. Builds high-performing teams with an eye for creating innovative and entertaining content with commercial appeal.


3/13 – 6/14

Senior Producer (Head of POPSUGAR Studios Style Department - Fashion, Beauty and Shopping)

PopSugar Studios Details
3/13 – 6/14

▪ Oversaw production of 90+ pieces of high quality video per month, including fashion and beauty segments. ▪ Oversaw development and production from ideation to delivery of all style segments: celebrity interviews, fashion & beauty how to's, tips, style DIYs and look books, branded content. ▪ Launched/show run a weekly Style talk show.

7/10 – 3/13

Producer (POPSUGAR Branded Content Producer)

PopSugar Studios Details
7/10 – 3/13

Produce high-quality lifestyle video in the areas of fashion, beauty, fitness, home, family and entertainment for POPSUGAR's brand clients. Manage projects from pre-to-post including: development, liaising with all departments, the brand, agency and talent, casting, scripting, staffing a crew, field producing, directing.

6/09 – 6/09

Senior Producer (Creative Development) The Bingathon

HULU — Internet — smuggler productions Details
6/09 – 6/09

Hired by CAA and Smuggler Productions to conceive and write the "Bingathon" – Hulu’s highest ever rated live event. Gold Winner, One Show Entertainment Awards 2010. Advertising Age’s Top 5 best branded entertainment deals of 2009. • Wrote creative content from prep through live event broadcast, including briefs, show script, social media messaging.

9/08 – 3/09

Head Writer (Editorial Director)

9/08 – 3/09

Brought on as Editorial Director to help build the groundwork and content for Scholastic’s new media business targeted towards tweens. • Worked alongside Creative Director in creating new brand to take Scholastic’s image in a more modern and fresh direction.

3/06 – 6/08

Head Writer (Show Runner)

Publicis NY Details
3/06 – 6/08

Took Publicis Groupe, Smuggler Productions, and Droga5’s concept of a young-adult shopping channel from idea to brand. As Editorial Director, I was one of 3 core people that took the concept and turned it into a fully functioning television studio that grew to a staff of 115.


Would you like to write a recommendation for Vanessa? Write a Recommendation »


Class of '01

City University of New York-Hunter College



  • Advertising
  • beauty
  • Blogging
  • Brand Management
  • branded content
  • Celebrity
  • Content Development
  • Content Strategy
  • Creative Direction
  • Digital Media
  • Editing
  • Editorial
  • Entertainment
  • Fashion
  • fashion
  • Field Producing
  • Film
  • Interviews
  • New Media
  • pop culture
  • Storytelling
  • Strategy
  • Television
  • Video
  • Video Production
  • women's lifestyle expert