- Title: Ellen
- Job Requirements: This is a remote job.
SUMMARY OF POSITION
The Brand Content and Partnerships Team develops cross-platform marketing programs that leverage the power of The Ellen DeGeneres Show and Ellen Digital Network to create custom solutions for advertisers and brand partners. The team works with ELLEN’s award-winning writers and producers to develop, create and distribute custom branded content that reaches fans at scale across all platforms.
We are looking for an experienced Director of Partner Solutions with a passion for content, marketing and packaging to drive revenue through the sale of custom video, integrations, digital/social media, games, and new business initiatives. This role will lead the packaging and marketing of all sales & partnership materials for The Ellen DeGeneres Show and Ellen Digital Network, along with managing the team’s graphic designers.
Successful candidates will have an exceptional track record for packaging and positioning innovative sales offerings that deliver on client-goals. The candidate must have a deep familiarity and understanding of the digital advertising space, be a strategic and solution-oriented thinker with the ability to go beyond the traditional, and possess strong interpersonal skills.
JOB RESPONSIBILITIES
• Responsible for the creation, maintenance and packaging of all digitally-lead and cross-platform sales offerings, materials, presentations, case studies, and wrap decks
• Develops innovative and best-in-class strategies to package and sell the suite of portfolio sales offerings including but not limited to: The Ellen DeGeneres Show, Ellen Digital Network, mobile/gaming content, social, video, etc.
• Works in close collaboration with sellers to exceed sales goals with a laser focus on driving multi-platform, multi-million dollar programs
• Focused on packaging and positioning client-specific needs within RFP responses, producing ideas that smartly articulate content marketing solutions using the arsenal of offerings, weaving in the ELLEN Brand’s editorial vision, tonality and best practices
• Responsible for BTB business initiatives, including all award submission
• Has a keen ability to think at a high-level to deliver a strong sales story but also can delve into the minutia of a digital media plan to offer highly-attractive and effective programs against client KPIs
• Foster audience and consumer insights to drive quality and depth of pitches
• Uses all data tools to carve out story (working hand-in-hand with WB Research and EDN analytical teams)
• Liaison between 3rd party research vendors; outlining and overseeing measurement strategy tracking and results delivery for brand lift studies
• Understands all data and competitive data (past partnerships) in order to tell accurate and compelling sales narratives
• Leads vision and maintenance of our brand style guide and toolkit
• Manages day-to-day activities of design team
• When required, attends in-person sales pitch presentations to communicate effectiveness of offerings
• Supports training of Branded team to pursue sales growth
• Maintains deep understanding of competitors and digital industry trends
• Acts as primary liaison between producers and sales team to market programming needs
• Works closely with Development and Production to provide marketplace insights and opportunities around new platforms and technologies (i.e., Facebook Live, ad products, off-site distribution)
JOB REQUIREMENTS
• A minimum of 8 years of integrated digital sales experience, with the majority of time spent at a digital-first publisher
• Experience managing and closing large custom content deals and integrated, multi-platform programs
• Expertise in advertising pricing and packaging
• Proven ability to collaborate around new product (ad, tent poles) development, expertise in packaging of products, and rollout to a larger sales organization
• Ability to create powerful, strategic and creative proposals
• Must be a problem solver and creative thinker
• Exceptional design aesthetic
• Self-starter with strong team ideals and an entrepreneurial spirit
• Ability to provide strategic and creative direction
• Must have excellent verbal and written communication skills
• Position requires continual attention to detail in all aspects of the job.
• High-level of proficiency and extensive knowledge of Microsoft Word, Excel, PowerPoint, Keynote, Salesforce and Google apps. Knowledge of Photoshop and other design-oriented programs a huge plus.
• Has an extensive track record of building clean, concise and aesthetically pleasing presentation decks
• Must be able to travel (when it’s safe to do so)