About *** Television:
*** Television is a leading *** company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WIS-TV:
WIS is the #1 local *** organization in the capital city market of Columbia, South Carolina. As the top-rated broadcast television station serving South Carolina's Midlands since 1953, WIS offers the opportunity to join an award-winning culture built upon decades of market leadership. WIS is currently recognized as the South Carolina Broadcasters Association's Station of the Year, and has won the award a record 17 times. WIS has earned the Edward R. Murrow Award for Journalism Excellence, the National Association of Broadcasters' Ser *** to America Award, the George Foster Peabody Award, and has more than 70 Emmy nominations in the last 5 years. Among the many notable former journalists who helped set our standard, *** Today Show co-host Craig Melvin began his career with WIS as an intern, photographer, reporter, then anchor.
WIS produces more than 60 hours of live, local broadcast programming per week, as well as original content for multiple digital platforms. The station offers a unique variety of multiplatform advertising solutions, sponsored content, and professional creative services for businesses of any size. Columbia, South Carolina is a vibrant and growing capital city with a diverse population. It is home to the U.S. Army's largest installation for Basic Combat Training, Fort Jackson, along with the University of South Carolina and multiple other colleges and universities. WIS is located downtown, just two blocks from the South Carolina Statehouse.
Our community combines affordable quality of living with a variety of entertainment and activities to accommodate your lifestyle, whether it's our 50,000-acre Lake Murray, our Columbia Fireflies minor league baseball team, the Riverbanks Zoo & Gardens, nearby Congaree National Park, or so much more.
Job Summary/Description:
Join our dynamic team at WIS / Channel 10, the *** owned *** affiliate in Columbia, SC, as a Digital Sales Assistant. This integral role collaborates strategically with the sales staff & leadership, focusing on growing our digital client base while monitoring digital campaign performance and contributing to the development of cutting-edge integrated marketing campaigns. We are seeking a candidate with a deep understanding of digital marketing, including proficiency in social *** , audience targeting, mobile, SEM, SEO, Streaming TV & video marketing strategies. This position reports directly to the Sales Management team.
Duties/Responsibilities include, but not limited to:
• Digital Order Entry: Accurate and efficient digital order entry
• Creative: Basic Creative Skills. Request, update, and monitor digital creative scheduling on all campaigns
• Campaign Execution: Execute campaigns and contribute to creative development for all digital advertising
• Campaign Startup: Assist in the startup process for digital campaigns by providing research and actively participating in onboarding
• Campaign Monitoring: Monitor digital campaigns’ pacing and effectiveness to ensure timely and successful delivery
• Revenue Growth: Proactively identify opportunities to optimize campaign performance and contribute to retaining/growing digital revenue. Prepare and present monthly/quarterly or annual business reviews and be able to be customer-facing with clients to review findings
• Inventory Management: Manage and communicate inventory sell-through percentages and avails to staff
• Client Liaison: Act as a liaison with prospects and clients
Qualifications/Requirements:
• Organizational Skills: Exceptional organizational abilities and a proactive approach to taking initiative
• Adaptability: Ability to thrive in a fast-paced environment, with strong multitasking and prioritization skills
• Communication Skills: Excellent communication and listening skills to effectively collaborate with team members
• Technical Proficiency: Proficient in Microsoft Office, Excel, PowerPoint, Adobe Photoshop & Canva
• Functional knowledge of GA4 and Digital reporting Helpful but not required: Wide Orbit Traffic, Google Ad Manager & CRM experience
• Attention to Detail: Strong attention to detail is a must
If you feel you’re qualified and want to work with a great group of people go to *** , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the *** -TV UltiPro self-ser *** portal)
WIS-TV/ *** Television, Inc. is a drug-free company
Additional Info:
*** Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, *** Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
*** Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of *** ’s employees to perform their job duties may result in discipline up to and including discharge.
*** Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.