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11/20

Web Producer (Native Producer - Editorial & Branded)

New York, NY

Digital

Starts Jan 07

Full Time

  • Job Requirements: Must be local to location (or willing to work as a local).

POPSUGAR Studios is looking for an experienced branded content Producer with a knack for developing best-in-class creative videos for big brands. Our ideal candidate is in tune with current culture/trends that are big with millennial women (Beauty, Fitness, Home, Female Empowerment, and Millennial Moms are a few of our big categories). You are constantly finding interesting stories and can effortlessly bring them to life in compelling short- to mid-form videos. This candidate must also have extensive experience working with brands and be able to marry brand objectives with the POPSUGAR voice. This is a full-time position in New York.

Responsibilities:
An ability to work seamlessly with big brand partners – you have produced content for brands before and know how to translate a message to an audience in a relatable way
A familiarity with the different kinds of integrations in the industry right now and an ability to think outside the box on what we can offer clients – concept alignment, shooting product well, working brand into a script in a seamless way
Strong writing and researching skills. Can find unique story angles based on trending topics and tell our audience why it matters to them. You will also be responsible for creating pitch and treatment decks, so must know how to format a presentation and present creative in an enticing way
Oversee the full cycle of videos – concept, treatment, pre-pro, on-set producing, and post. Along the way, must make sure client objectives are being executed flawlessly through final delivery.
A deep, demonstrated understanding of how to format videos for success on every social platform – be able to know what works on Facebook, YouTube, and Instagram and how to develop different versions and angles for each audience.
A feel for the POPSUGAR brand, and a passion for trends and topics that matter to the POPSUGAR audience
Fast learner with the ability to think both creatively and analytically
High degree of drive, energy, accountability, and initiative
Tactful on set; you will often be producing in front of clients on set, so must be buttoned-up and calm under fire

Qualifications:
4-8 years of digital producing experience; must have client-funded experience (examples will be required)
Must have a strong knowledge of lifestyle trends and be able to jump on viral topics as well as longer-lead features.
Must have experience producing content for social platforms (Facebook, YouTube, Instagram) and understand how to program, produce, and optimize video for each
Must be comfortable leading meetings, on set, and in the field, and tactful around high-profile clients and talent

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