Who are we: We are Nexstar *** Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.
Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200+ owned or partner stations in 116 U.S. markets reaching 212 million people. In addition to delivering exceptional content and ser *** to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.
We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Advertising, we are excited to transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.
Title: Creative Director - Platform Marketing
Reports to: EVP, Platform Marketing & Sales Intelligence
Pay Range: $150 - $175K commensurate with experience.
Location: NY (685 Third Avenue)
Position Summary:Will develop and lead Nexstar Advertising's in-house creative services unit responsible for developing concepts and opportunities for brands to engage with our audiences across the Nexstar portfolio including CW, NewsNation, The Hill, Nexstar Local and all digital assets. Specific emphasis will be on news and local assets. This creative unit will be dedicated to developing bespoke opportunities for advertisers to tell brand stories to its audiences. Will generate big ideas for sponsorship opportunities (with or without Nexstar's IP).
Will also develop and design B2B collateral including marketplace image, sales deck creation and content marketing materials (newsletters, social posts, advertising units for campaigns across all *** types). Will manage and produce creative materials including digital, video and print that supports the ad sales portfolio.
Will work closely with CW's and NewsNation's branded entertainment teams as well as Nexstar's station and studio resources.
Will provide strategic and creative leadership, execute, ideate, and innovate as well as storytell to effectively differentiate Nexstar in the marketplace.
Responsibilities include:- Will develop concepts and opportunities for brands to engage with our audiences. Must generate big ideas for sponsorship opportunities (with or without Nexstar's IP).
- Manage coordination with Nexstar's creative partners internally and externally including an in-house studio creating insights into brand stories to engage with our audiences.
- Source, develop and execute branded entertainment creative (and production) opportunities.
- Must create entertaining, engaging content and storytelling that crosses platforms from linear to digital, social and i *** uencer.
- Will build and execute brand partnerships (with a focus on news and sports)
- Create and execute multiplatform integrated marketing programs for key advertisers from ideation through campaign completion.
- Develop proposals and creative briefs, managing partnership execution and communication.
- Work closely with sales, clients, and internal/external creative and production teams to create content that meets brand objectives and campaign deliverables.
- Foster relationships and effectively communicate partnership efforts to various internal and external stakeholders.
- Present custom proposals to clients and agency partners in partnership with sales.
- Will assist in acquiring new advertising/branded entertainment projects that help solve our clients' marketing challenges.
The Essentials: - Bachelor's degree preferred.
- Must have agency background.
- Current and strong relationships with external production resources
- Current and strong relationships with brands/marketers preferred.
- 15+ years' experience, 5 or more managing creative teams
- Strong understanding of brand communication.
- Physical production knowledge and experience
- Strong process management skills
- Client-facing experience
- Understanding of partnership marketing
- Experience working with live sports and news programming.
- Excellent verbal and written communication skills
- Strong presentation development and presentation skills
- Systematic and conceptual designer
- A strong and decisive decision maker, offering a POV
- Responsible for translating our goals into tangible tools that can be used to sell our portfolio.
- Experience in social *** and developing publications and other externally facing assets, and leveraging multiple forms of *** to define and elevate an organization's profile
- Experience engaging and collaborating with organizational senior leaders and multiple teams with distinct needs, across an organization.
Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty ser *** time off, military leave, and medical/maternity & family leave.
Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.