Welcome to *** Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Manager of *** for the Sales & Retail Business Development (RBD) department for *** Consumer Products. In partnership with the Director of *** , this role is responsible for managing, planning, and executing retail marketing initiatives that that support e-comm growth across North America for *** , and other retailers as assigned, for all franchise priorities and product categories. This role supports the planning and implementation of marketing strategies that drive customer engagement and align with our sales and brand objectives. This role works to drive retail marketing campaigns, differentiation, and sell-through initiatives across key retail accounts. Utilizing strong communication and collaboration skills, partner in creation of brand-centric, customer-focused retail activation programs and sales presentations for *** .
Your Role Accountabilities...
Strategic Planning and Business Development
Marketing & Advertising
Marketing consulting and approvals
Responsibility and Success Measurements
Qualifications & Experience...
Work Experience
Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods industry preferred.
Education, Professional Training, Technical Training or Certification
Bachelor's degree in marketing, business or related field required.
Knowledge/Skills
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
*** Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [Please reply using Staff Me Up].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of *** Discovery's total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, *** Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
Manager of *** for the Sales & Retail Business Development (RBD) department for *** Consumer Products. In partnership with the Director of *** , this role is responsible for managing, planning, and executing retail marketing initiatives that that support e-comm growth across North America for *** , and other retailers as assigned, for all franchise priorities and product categories. This role supports the planning and implementation of marketing strategies that drive customer engagement and align with our sales and brand objectives. This role works to drive retail marketing campaigns, differentiation, and sell-through initiatives across key retail accounts. Utilizing strong communication and collaboration skills, partner in creation of brand-centric, customer-focused retail activation programs and sales presentations for *** .
Your Role Accountabilities...
Strategic Planning and Business Development
- Develop strategic marketing launch plans and go-to-market initiatives for new ecomm platforms (e.g., QVC/ *** ), as assigned.
- Designs *** /Advertising and Marketing plans to support Strategic and Operating Plan of ***
- Ad Pub Management - annual budget planning.Manages day-to-day requests, monitors spend, PO management.
- Established prioritized marketing and advertising programs, campaigns and calendars for US and CA *** account.
- Sets marketing and merchandising timing and requirements.
- Leads cross-divisional planning; manages marketing and advertising components of programs.
- Drive partnership with global *** account leaders across WBD/GBE to identify and activate best practices to lift the *** business.
- Lead *** marketing account management activities, sharing knowledge, monitoring constant improvement, developing additional employees' expertise on the platform.
- Lead marketing programs connected to retail shopping events, included by not limited to Prime Day, Black Friday, and Cyber Monday.
- In coordination with Sales Account Director, creates tentpole merchandise moments on *** platform.
Marketing & Advertising
- Marketing liaison *** ween the *** corporate team and licensees for execution/implementation of retail priorities
- Leads *** agency engagement to plan and execute advertising components with *** Marketing Services.
- Partners across internal teams and licensees to identify best optimized marketing placements to inform negotiations (e.g. toy book, sponsored ads).
- Lead creative asset strategy, development and manages team/agency responsible for asset implementation and deliverables. (i.e. Brand store creative, ASIN curation, Licensee PDPs A+ Content, Marketing Co-op and Paid *** placements).
- Shares assets and best practices across global *** accounts and North America 3P eCommerce accounts.
- Drive creation of eComm PDP toolkits, including agency management, toolkit scoping and development, distribution, licensee training.Monitors conversion rate for PDPs always looking for improvements.
- Partners cross divisionally with Home Entertainment, Theatrical, ****, and DCE on cross-category merchandising for priority franchises/brands.
- Identifies opportunities for and works across **** North America team on Digital Brand marketing initiatives that drive traffic to *** .
- Manages components (brand title and/or marketing) of *** studio swing presentation and licensee meetings.
- Contributes on new business pitches (marketing ideas) for *** and category and licensee updates (marketing) for *** and other retailers, as assigned.
- Identify and maximize opportunities to drive profitable growth via new tactics with *** Advertising and external digital advertising, fits to strategic initiatives (i.e. Twitch, Live, Posts, SLP, SBV, etc.)
- Creates and manages annual budget plans by franchise, by category.
- Develops best practice strategies for partners to use for *** paid advertising.
- Manage team dedicated to *** Advertising performance marketing and *** Brand Store management (Agency).
- Oversees performance reporting, management reporting, regular updates on advertising performance; activates business priorities based on analysis.
Marketing consulting and approvals
- Collaborate with licensee marketing teams to execute co-developed marketing programs for retail.
- Review retail marketing and facilitate routing of assets for franchise approval.
Responsibility and Success Measurements
- Flawless execution of marketing programs that support sales strategies.
- Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency.
- Analyzes reporting to measure marketing ROI, using data & analytics to track advertising programs, PDP conversion, monitoring and optimizing ACOS with agency.
- Track performance of Marketing programs for *** ; develop insights and next steps.
- Leads the development and execution of a testing roadmap. Test, measure, learn, share for Advertising and Marketing initiatives.
Qualifications & Experience...
Work Experience
Minimum 5 years of experience in ecomm, retail marketing, digital marketing in the entertainment and/or consumer goods industry preferred.
Education, Professional Training, Technical Training or Certification
Bachelor's degree in marketing, business or related field required.
Knowledge/Skills
- Solid marketing acumen and relationship skills
- Strong self-starter with sound organizational and collaborations skills and the ability to see a project through from inception to execution with effective follow up.
- Clear understanding of *** 's platform-specific digital marketing tactics and emerging advertising opportunities.
- Ability to thrive in a collaborative environment: capacity to engage, willingness to learn and to share ideas, positive attitude.
- Financial responsibility and accountability for retail planning and deliverables
- Strong working knowledge of Microsoft Office applications
- Flexible approach to shifting priorities; able to manage multiple assignments with exceptional project management skills.
- Strong knowledge of marketing principles and retail landscape preferred.
- Strong collaborative approach with proven interpersonal skills and ability to communicate effectively with all levels of personnel.
Management has the right to add or change duties and job requirements at any time.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
*** Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [Please reply using Staff Me Up].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of *** Discovery's total compensation package for employees. Pay Range: $95,550.00 - $177,450.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, *** Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
This is not an exclusive Staff Me Up job. This partner requires you to apply on its own site.